Private Portfolio: YNAB

Hello, YNAB Team:

Thank you for checking out my writing portfolio and considering my application for the position of Humbly Confident Marketing Content Writer.

I’ve curated this portfolio specifically with relevant kinds of content marketing, as a sampling of the range of research, audience needs, styles, and documents I can offer. You can view even more pieces by clicking here.

Please feel free to contact me any time with questions, feedback, or requests for more information.; 314-780-8772.

This case study for Sibme, an education technology provider in Texas, includes interviews with three customers.

To complete this project, I got up to speed on Sibme’s virtual coaching platform, system, and offers. Next, I conducted user interviews and gathered information about their needs, pain points, and expectations of trying out Sibme. Using recordings of our conversation, I wove a narrative-driven case study with quotations, engagement details, and short- and long-term benefits. (Full PDF)

For Schoology, I created a best practices guide for teachers to help their students take ownership of their learning.

After taking a deep dive into Schoology’s platform and offerings, I conducted academic database research to find sources from the field of rhetoric and composition that would resonate with teachers. I wove those into an organized and pedagogically-focused set of best practices applicable across grade levels and subjects. (Full PDF)

Jennifer at Leverage to Lead is a career coach for women of color. She’s also my long-time client, for whom I’ve been doing some of my favorite and most meaningful work. Each week, she talks me through a blog article on a difficult topic like unconscious bias, white normative culture, or a company’s toxic currency. I listen, take notes, do research, and then render a compelling, well-organized, and high-conversion post that average 450+ views on LinkedIn, 250+ unique webpage hits, 72% open rate in email. Here are some of my favorite Leverage to Lead posts:

On people of color recognizing their own unconscious biases.

What real diversity, equity, & inclusion companies look like.

Against career self-help books that ignore people of color.

On the distorted mirror of career and personality “tests.”

Here’s a sample of web copy (event registration) I created.

Continuing my partnership with Schoology, I created a blog series on pedagogy and curriculum, with an emphasis on rhetoric.

The articles are geared toward K-12 teachers looking for some accessible research and insights into topics of literacy and teaching writing.

Literacy x 3: Traditional, Media, and Digital Literacies for Today’s Learner

7 Ways to Build Communication Soft Skill Training Into Any Assignment

How Rhetorical Writing Assignments Prepare Students for Their Futures

This is one of a series of 24 training manual I created for new Americans receiving services at the International Institute of St. Louis.

Using my years of experience as an English professor and a parent with children in public school, I designed simple and easy-to-use training manuals for IISTL staff to guide recently arrived refugees through crucial tasks of navigating American culture and government, like calling 9-1-1,  making doctor’s appointments, and attending their child’s parent-teacher conference. (Full PDF)

For BookNook, I researched and wrote an e-book on best practices for integrating technology into schools.

Readers mainly included K-12 teachers and administrators looking for a broad history of technology integration practices to find what might work best for their schools. (Full PDF)

For Andela, I have created a portfolio of 12 partner case studies to highlight the benefits of their IT outsource staffing.

Each case study required me to review an interview transcript, pull impactful quotes, and weave a concise narrative of the client’s staffing and software development challenge, reason for choosing Andela, and ultimate company benefits from the partnership. (Full PDF)

Next, Andela needed a best practices guide to distribute to all their partners, giving quick tips and insights into how to onboard a distributed team. Combing through their documentation, I culled, edited, and enhanced their practices into a concise guide that companies new to distributed teams could find immediately useful.

Execs in the Know needed a complete developmental edit and design guide for their white paper on the uses of Artificial Intelligence in customer service sectors.

Working first with the raw copy, I provided a thorough revision with new and expanded examples taken from industry research, reorganized sections, and copy edits for clarity and concision.

Next, I presented the copy in a design-ready format, indicating stats or quotations to highlight with infographics or other design elements, and chunking the text into design-friendly components. (Full PDF)

This white paper for Voatz digs into the key security features of blockchain technology and the Voatz Mobile Voting App, to demonstrate the safety, ease, and multiple benefits of mobile voting to secretaries of state and other voting jurisdiction decision-makers.

I got up to speed quickly on this one: learning about blockchain technology, cybersecurity, and U.S. voting procedures. Then, I interviewed two subject matter experts, conducted additional research, wrote the copy, and designed the final document.

Please check out where the paper started with my first draft.

Then see how I implemented client feedback to develop and refine the writing and design with feedback, and create this polished final version.

For Argentum, I researched, wrote, and designed a brief white paper on the leadership gender gap in Senior Living. Again, I was excited to dive into learning about a new industry and its workforce, training, and gender equity issues and needs.

This white paper served as a key document for Argentum’s 2019 national conference, and was widely distributed among their leadership and members.

You can compare my first draft with client feedback to the fully designed and brand-aligned final version.